In Puyloubier, at the foot of Montagne Sainte-Victoire, Maison MiP was built around an intimate vision of wine: a living product, full of energy and joy. It is the result of years of careful observation by Guillaume Philip, a winemaker driven by insatiable curiosity and a constant desire to challenge conventions.
« I have never wanted to do things like everyone else.
That is why I created a range of wines that truly reflects who I am. »
Guillaume Philip, winemaker and owner of Maison MiP
Roots and Travels
Originally from the Gard region and coming from a family of winegrowers, he settled in Provence at a time when rosé had yet to earn its place alongside the other two pillars of the wine world. After several years studying viticulture, oenology and wine marketing, his journey took him from Rioja to Chile, via Belgium, Roussillon and Beaujolais. These experiences shaped a demanding, open-minded and technical approach to winemaking, earning him the nickname « Monsieur Plus ».
The Art of Being Ahead of the Curve
Maison MiP has grown through a constant commitment to experimentation and innovation. From the very beginning, Guillaume Philip introduced methods that were still relatively uncommon in Provence, such as the pressure chamber technique to measure water stress in vines, and cold stabilisation to enhance the wines’ aromatic expression. Even today, he continues to explore new winemaking techniques to redefine the balance of Provençal rosé.
A Commitment to Natural Excellence
This pursuit of precision extends from the vineyards to the cellar. Every detail matters: observing the soils and water stress, carefully managing grape maturity and constantly adapting to climatic conditions. In response to environmental challenges, Maison MiP champions a regenerative approach to building more resilient viticulture.
The Estate's Signature
Over the years, this distinctive vision has enabled Maison MiP to build a strong identity. Behind the numerous awards and accolades, the essential goal remains unchanged: producing honest wines that express both the character of their terroir and the spirit of those who craft them.
An acronym for Made in Provence, it embodies a contemporary Provence that is free-spirited and uncompromising.
THE ESTATE CALENDAR
Maison MiP opens its doors and cellars all year round. Guillaume Philip invites visitors to discover his everyday work, from the vineyards to the cellar, from grape to glass.
