A true flagship of the estate, MiP (Made in Provence) embodies a distinctly modern and uninhibited vision of wine. Born from a desire to challenge traditional conventions through bold aesthetics and vibrant aromatic profiles, the brand quickly established itself as an obvious choice. From convivial moments shared with friends to the finest dining tables, MiP represents a lively, creative Provence that never compromises on quality.
The Original Bold Vision
MiP began with a simple idea: Made in Provence, condensed into an acronym. A short, memorable name, easy to pronounce in any language, reflecting the estate’s roots and its deep connection to Provence. When Guillaume Philip first envisioned the brand twenty-five years ago, he could hardly have imagined the success its cuvées would go on to achieve.
Two key ingredients shaped his approach from the outset: marketing flair and a desire to innovate. A distinctive bottle, a colourful synthetic cork – pink, an instantly recognisable signature – at a time when such a bold choice both intrigued consumers and challenged their expectations.
MiP made its mark.
A Sensory Signature
MiP cuvées are instantly recognisable by their aromatic intensity from the very first nose: white peach, lychee, mango and blackberry – the signature aromas of the Maison.
The range is built around two collections:
Over the seasons, the range continues to evolve with special-edition cuvées: a limited-edition Blanc de Noir, Doudou de MiP and orange wine – playful expressions of a terroir explored from every angle.
A real success story. The brand has found its way onto some of the finest tables and into some of the most sought-after venues: trendy brasseries, Michelin-starred restaurants, the George V and The Peninsula. It is also available through specialist wine merchants and traditional distribution channels. And at the Maison, MiP takes on all sorts of forms – Are you MiPping ready?
Controlled Growth
To increase production volumes without compromising the brand’s identity, Guillaume Philip has developed partnerships with local winemakers, whom he supports by sharing his expertise. One absolute rule applies: every wine released under his name passes through his hands.
This trading and sourcing activity now accounts for slightly more than half of total production – approximately 50 hectares out of the 80 cultivated in total. It exclusively concerns the Diables & Co, MiP Classic and MiP Collection ranges. A way to grow while preserving what makes the brand unique.
THE ESTATE CALENDAR
Maison MiP opens its doors and cellars all year round. Guillaume Philip invites visitors to discover his everyday work, from the vineyards to the cellar, from grape to glass.
