Nestled at the foot of Montagne Sainte-Victoire, in Puyloubier, the Domaine des Diables – formerly known as Domaine de la Gavotte – is home to the MiP brand. An acronym for “Made in Provence”, MiP gave its name to what is now Maison MiP.
The Initial Vision
When Guillaume Philip took over the estate in 2006, it comprised 16 hectares of neglected vineyards. No functional winemaking facilities, unsuitable grape varieties of limited quality… Every condition was in place to inspire Guillaume Philip to roll up his sleeves and embark on an ambitious transformation project that has continued for the past two decades.
The Pursuit of Precision
“In the first year, each vineyard plot was vinified separately. A few stood out. We chose to restore these plots by completely renewing the trellising systems, installing irrigation and replacing missing vines. The others were uprooted and replanted.
At the same time, the estate’s buildings were entirely redesigned and enhanced, the concrete vats were restored, and the cellar was expanded with temperature-controlled tanks fitted with cooling jackets, allowing for highly precise winemaking,” explains the winemaker.
Twenty years of patience,
dedication and challenges!
Diversification and Hospitality
Then, in 2021, the acquisition of a further 11 hectares of vineyards, previously owned by one of the company’s contributing partners, enabled the estate to expand. The properties also included two villas and 50 hectares of woodland.
Neglected vineyard plots on the land were brought back to life – and so Villa MiP was born, offering a unique retreat for wine tourism enthusiasts.
New Horizons
In 2023, a long-standing ambition finally became reality with the opening of the Over The Vines space. Featuring clean lines and understated elegance, this reception venue was designed to offer wine lovers truly unique experiences: the MiP Experiences.
THE ESTATE CALENDAR
Maison MiP opens its doors and cellars all year round. Guillaume Philip invites visitors to discover his everyday work, from the vineyards to the cellar, from grape to glass.
